Last Minute Black Friday Marketing Strategies for Irish Businesses

If you’re an Irish business owner looking to capitalize on the Black Friday frenzy, you’ve landed at the right place. While the competition is fierce, with the right strategies you can make your business stand out. This guide will provide you with brilliant last-minute Black Friday marketing campaigns for Irish businesses.


1. Rethink the Early Morning Rush

Instead of joining the bandwagon of stores offering early morning deals, why not try a different approach? You don’t have to compete with the big-box stores for the dawn rush. Instead, consider hosting your sales and promotions later in the day, perhaps from noon onwards.

Let your customers sleep in and shop at their own pace. Ensure you announce your sale well ahead of time. An excellent tool for this is Square’s email marketing software, which offers a custom template designed specifically for Black Friday marketing.

2. Embrace the Power of Gift Cards

Gift cards are a popular holiday gift. According to a survey, during the holiday season, an estimated 81 percent of shoppers buy gift cards. They don’t just enhance your sales, but also encourage overspending. A 2016 study by First Data found that 75 percent of consumers with gift cards spent an average of $27.74 more than the card’s value.

Therefore, having your gift cards ready and on prominent display before Black Friday is a smart move.

3. Create a Unique Hook

When planning Black Friday marketing campaigns, think about what makes your business unique. What can you offer that’s better than the competition? Focus your promotions around these unique selling points.

4. Collaborate with Other Local Businesses

It can be challenging to make your voice heard amid the advertising noise of corporate chains during the holiday season. Partnering with other small businesses in your neighborhood and focusing your efforts on a common goal can be an effective strategy. This could involve planning a joint shopping event or sharing the cost of an advertising campaign.

5. Make Shopping a Fun Event

To lure customers into your store, turn Black Friday shopping into an event. Play music, serve snacks and drinks, or host special demonstrations to make your store feel festive. Use email marketing and social media to spread the word about your event and the sales you’re offering.

6. Give Back to the Community

Organize Black Friday marketing campaigns that make a positive difference. According to a study by Cone Communications, 89 percent of Americans are likely to support a brand associated with a cause. Consider teaming up with a local food bank or shelter and offer customers a discount or free gift when they donate a nonperishable food item or gently used clothing.

7. Bundle Your Products

Bundling products together instead of selling them individually can be a great Black Friday marketing strategy. Not only do gift packs make excellent presents, but they’re also a great way to upsell customers to a slightly higher price point. You could even offer a discount if customers buy three related items.

8. Reward Your Social Media Followers

Increasing your social media engagement is a key marketing strategy. Sharing great content does the heavy lifting here, but if you want to give your social media accounts an extra boost this holiday season, incentivize your customers with special discounts.

9. Provide Exclusive Discounts

Black Friday marketing strategies often involve discounts, but what about offering special discounts to students, senior citizens, local business owners, or military personnel?

10. Incentivize Spending

Thank your customers for their business by giving them gift cards when they spend a certain amount in one transaction from Black Friday through the following Monday. Email your best customers and offer them an even better deal on gift cards when they shop during these dates. It’s quick and easy to send targeted email and promotions to different groups using Square’s email marketing software.

11. Extend Store Hours

We’ve already discussed not opening early on Black Friday. However, it could be beneficial to stay open late for those wanting to avoid the day’s madness. If you change your hours as one of your Black Friday marketing strategies, be sure to let your customers know through your marketing emails, social media, and on your website.

12. Go the Extra Mile

Offer something special as part of your Black Friday marketing campaigns. This could mean offering free gift wrapping or a free greeting card with every purchase.

Remember, Black Friday is more than just a sales event. It’s an opportunity to connect with your customers, enhance your brand image, and drive business growth. If you are looking for some last minute Black Friday marketing campaigns for Irish businesses, contact Brightside Digital today. Together, we can create a successful Black Friday strategy that sets your business apart from the competition.