Digital Marketing Services
What services we offer
Digital Marketing Services
Below is an in-depth breakdown of all the digital marketing services available at Brightside Digital. We’ll support your business by delivering data-driven digital marketing strategies and the very best results in online advertising. Your enhanced digital presence will allow you to meet your business goals and delight customers alike.
Brightside Digital is an innovative, dynamic, and versatile digital marketing agency that relies on creativity rather than tricks to attract new clients. We’re not a fixed company. We’re not limited to any particular industry. We have the experience and professionals to help companies build their own websites and use multiple digital marketing tools to support them. Many other agencies rely on a “one size fits all” approach, often offering you the same strategy as your competitor across the street. We help you develop an effective strategy for growing your online presence. We become an extension to your team, a partner who understands your market and goals rather than just an agency that executes strategies blindly.
Brightside Digital is a full-service marketing agency with over 10 years of experience in digital marketing, social media management, SEO, PPC, email marketing, website design, content creation, graphic design, video production, and more. Our team has worked for Fortune 500 companies, small businesses, non-profits, and entrepreneurs just like you.
Normally the cornerstone of any successful online business our SEO work consists of on-page and off-page best practices. On-page work includes restructuring a client’s website for optimal search engine performance (examples include correct metadata and different schema setups). Off-page SEO consists of link building and PR campaigns. Constant content distribution on-site and off to assist with the campaigns. All are regularly reported and supported with ongoing keyword analysis.
Usually the largest budgeted area of any eCommerce business. Paid search is the fastest way to drive traffic to a website. We’re a google certified partner and have years of experience in creating and optimising paid accounts. We usually find the same pitfuls in client accounts. Badly structured ad groups wasted spending on branded keywords or broad/phrase terms. Underutilised in Bing accounts and a lack of understanding of a business’s sale patterns. Our ability to understand our client’s industry gives us a competitive advantage over similar external paid management agencies.
Social media if used correctly can be a company’s greatest business asset. The secret is simple engaging content and being active with your community. It’s great to have the prestige of millions of followers. If no one is listening it doesn’t matter. We understand that content is key. We work within the constraints of a business’ budget. To create engaging visual and audio content. All agreed before posting and reported monthly. We also actively monitor the platforms for new features, new platforms and cultural trends to provide your business with a voice worth listening to.
The highest converting traffic channel of any business. We’ve found that we can always provide huge growth in this area. As well as standard day-to-day business emails, we provide industry-leading automated channels whether it’s basket abandonment or returning customer email journeys. You won’t find a provider or service we haven’t worked with. From Mailchimp to salesforce we have worked with everything in between.
Affiliate marketing is always underestimated in digital marketing. Used correctly the channel can bring essential cost-effective traffic. Used incorrectly it can cannibalize sales usually via branded keywords or deal sites. Depending on the industry, we build our affiliate networks slowly and specifically for your market. Our transparent reporting shows you how to grow your affiliate channel successfully.
Sometimes ongoing work doesn’t suit in-house departments. To facilitate your business needs, Brightside Digital can seamlessly enter teams for a period of time. We have a history of working with big-budget marketing campaigns and can operate under the demands of tight deadlines. If the project works with our business operations we are happy to take your campaigns to the next level.
Media, Development and Design
Web development is a broad term for the work involved in developing a website for the internet encompassing design, content, scripting and security.
Web development pulls together all of these elements and can range includes creating the simplest static page of plain text as well as building the most complex web-based Internet applications. Working with both proprietary and open source technologies, we can create everything required for your online presence to achieve its greatest potential. From developing bespoke web applications designed to work with your current business processes, to advising and building on any initial ideas you may have, Brightside Digital are able to deliver on time and within budget.
Want to manage your website content yourself? Well, you can! A content management system allows you to edit, create and enhance your website’s content by giving you access to the ‘behind the scenes’ engine. You don’t need any knowledge of HTML either. It’s ‘as easy a 1, 2, 3’!
In addition, we offer extranets. Extranets can be thought of as an extension to a website that is restricted to specific groups or individuals, usually business partners, organisations or employees. An extranet is ideal if you have information that you want to share, but want to limit who sees it…
We design websites for our client’s customers, not just our clients. We like the website design to be an effective part of their overall online strategy and for that reason, we like to marry up our creative abilities with our understanding of what makes a website a roaring success. We also focus on Brand Identity. Your company branding is vital for establishing your presence with your target audience. We can help you develop that strong, unique brand design (which is much more than just a logo!) and give your organisation the identity it needs to speak for itself and stand out from the crowd.
NFTs and Web3
2021 really exploded for NFTs and Web3. At Brightside, we will help businesses and individuals set up NFT collections, discords and minting websites. As well as educating teams on this movement. We assist in setting up personal accounts and give insight into the history and current state of the market.
Podcasting has never been as accessible as of right now. It’s a wonderful form of content and can be evergreen if done correctly. The best part of a consistent podcast series is becoming a go-to source of information for your industry.
We create high-quality videos with access to some state-of-the-art 4k cameras and a drone if required. We encourage all businesses we work with to at least have a flagship video if only for media usage. We have in-house editing experience and are perfect for all video-based platforms.
Companies We Have Worked With:
Popular FAQ's around Digital Marketing Services
What is digital marketing?
Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. Digital channels include the internet, social media, mobile apps, email, and other websites and platforms that allow businesses to connect with customers where they spend much of their time: online.
Digital marketing uses a variety of tactics and techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, video marketing, influencer marketing, and more. The goal of digital marketing is to reach and engage customers through the use of digital technologies, in order to promote products and services and ultimately drive sales.
What is a digital marketing strategy?
A digital marketing strategy is a plan that outlines the actions a business will take to achieve its digital marketing goals. It can include tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more.
The goal of a digital marketing strategy is to ensure that all digital marketing efforts are aligned with the overall business goals and objectives, and to identify the best tactics to use in order to reach the target audience.
To develop a digital marketing strategy, a business should consider:
- Its goals and objectives: What does the business hope to achieve through its digital marketing efforts?
- Its target audience: Who is the business trying to reach with its digital marketing efforts?
Its budget: How much money is the business willing to allocate to its digital marketing efforts?
- Its resources: What resources (such as time, staff, and tools) does the business have available to support its digital marketing efforts?
- Its competitors: What are the competitors doing in terms of digital marketing, and how can the business differentiate itself?
By considering these factors, a business can develop a digital marketing strategy that is tailored to its specific needs and goals.
Why should I outsource digital marketing services?
There are several reasons why outsourcing digital marketing services can be beneficial:
- Cost-effectiveness: Hiring an in-house team can be expensive, especially if you are a small or medium-sized business. Outsourcing allows you to access specialized expertise at a lower cost.
- Access to a wider range of skills: Digital marketing agencies have teams of experts with a range of skills and experience. This allows you to access a wider range of expertise than you might be able to afford in-house.
- Objectivity: An outside agency can bring a fresh perspective and new ideas to your marketing efforts.
Time-saving: Outsourcing allows you to focus on your core business while the agency handles your marketing efforts.
- Flexibility: You can scale up or down your marketing efforts as needed, without the need to hire or lay off employees.
Overall, outsourcing digital marketing services can be a cost-effective and efficient way to get the expertise you need to grow your business.
What services do digital marketing agencies offer?
Digital marketing agencies offer a wide range of services, including:
- Search engine optimization (SEO): This involves optimizing your website and content to rank higher in search engine results.
- Pay-per-click (PPC) advertising: This involves placing ads on search engine results pages or other websites, and paying each time someone clicks on your ad.
- Social media marketing: This involves creating and sharing content on social media platforms to build brand awareness and generate leads.
- Email marketing: This involves sending newsletters, promotional emails, or other types of email campaigns to a list of subscribers.
- Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- Video marketing: This involves using video to promote your brand or products, and can include creating and sharing video on social media or using video ads.
- Influencer marketing: This involves partnering with influencers to promote your products or services to their followers.
- Web design and development: This involves designing and building websites that are visually appealing and user-friendly.
- Mobile marketing: This involves promoting your products or services to mobile users, through tactics such as SMS marketing or mobile app advertising.
- Marketing automation: This involves using software to automate repetitive tasks, such as email campaigns or social media posting.
These are just a few of the many services that digital marketing agencies offer. The specific services offered can vary from agency to agency. At Brightside Digital we cover all these areas and collectively have decades of experience in these areas.
How much do digital marketing services cost?
It is difficult to provide an accurate estimate of the cost of digital marketing services, as the cost can vary widely depending on the specific services you are looking for and the agency you choose. Some agencies may charge by the hour, while others may offer package pricing for a set of services.
In general, you can expect to pay more for comprehensive digital marketing services that include a range of tactics, such as SEO, PPC advertising, social media marketing, and email marketing. The cost may also depend on the size of your business, your budget, and your goals.
It is best to discuss your needs and budget with a few different agencies to get a sense of the cost of the services you are interested in. Many agencies will be able to provide a customized quote based on your specific needs.
Let us together build a flourishing business
When connected with us, you aren’t growing your business alone. We have your back and put in our best to contribute to the growth of your entire team and organization. So, if you are looking for the best agency that’ll help you build the best online presence and bring in more conversions and revenue, we are right here!