Usually the largest budgeted area of any eCommerce business. Paid search is the fastest way to drive traffic to a website. We have years of experience as a PPC service. Creating and optimising PPC agency and client accounts. We regularly find the same pitfuls in client accounts. Badly structured ad groups, wasted spending on branded keywords or broad/phrase terms or not optimising for the latest ppc marketing opportunities. Underutilised Bing ppc accounts and a lack of understanding of a business’s sale patterns are other common failures for success. Our ability to understand our client’s industry as leading PPC Specialists gives us a competitive advantage over similar ppc agencies in dublin and across Ireland.
View Tom Gibbons On LinkedIn
Tom has been in the industry over a decade and has worked in several different industries. He’ll oversee your account and be your main point of call.
Reach your business goals with one of the best PPC Management Services in Ireland
Our PPC Agency Process
Start with the business itself in this area we check if all the tracking is up to date and has best practices. What type of traffic is coming to the site, what audiences, what is successful and what isn’t? This is a brief overview of the initial questions we have with an account.
Keyword research is one of the most important parts of creating an effective PPC campaign. Without keywords, your ads won’t be found by searchers, and your ad will not be displayed to people when they come across a search query. Without keyword research, you run the risk of having ads that are irrelevant or being shown to people who don’t have the intent to buy your product or service.
If you haven’t invested time in keyword research for PPC, don’t worry; we are one of the best around in creating in-depth documents displaying keyword potential.
PPC COST MANAGEMENT
Cost management is a core competency that every business needs to thrive. PPC cost management is no different. If you’re not tracking and analyzing your costs, you can easily get buried under expenses that aren’t necessary. PPC Costs are the sum of all the money spent on your PPC campaigns. In other words, it’s the total amount of money that has been spent to generate revenue for your company during a specific period of time. Tracking and analyzing every cost will help you get an accurate picture of how much money you should spend in order to generate as much revenue as possible. PPC Cost management is one of the most crucial aspects of running any paid account because it determines how efficiently an organization spends its money, and whether it creates value for its stakeholders over time. A company with poor cost management will find itself constantly struggling to stay afloat financially while a company with great cost management can operate without worrying about finances for long periods of time. We understand every business and budget is different and work hard on full transparency in our cost management.
LEAD GEN / CONVERSION MONITORING
Conversion rate is a crucial metric for every digital advertising campaign. After all, a low conversion rate means that your audience isn’t finding your content as useful or entertaining as you’d like them to. A high conversion rate means that they are finding it useful and entertaining enough to make a purchase from your store (or another business) after seeing your ad. We show and discuss different ways to track conversion rates, events, goals using Google Ads and Bing Ads.
REPORTING AND REPEAT
With the right reporting tools in place, it’s easier than ever to get timely insights on how your business is operating, what’s working, or where the next opportunity lies. You might have set tracking platforms. However our go-to is Looker (firmly Google Data studios) this comes with our package creating a bespoke dashboard for your business showcasing our objectives. Looker is a tool that lets us build applications that integrate with Google products i,e. Google Ads
What is PPC?
Pay-Per-Click (PPC) advertising is an incredibly effective tool for marketers looking to generate leads, boost conversions, and increase website traffic. As part of an online marketing strategy, PPC allows advertisers to bid on relevant keywords and phrases in order to display their ads in search engine results pages. With the right PPC campaign, marketers can target potential customers and drive them to their website or landing page for a fraction of the cost of traditional advertising. PPC is an excellent way to reach a large number of people in a short amount of time, and it can be used to promote both products and services. In this article, we’ll take a closer look at what PPC is, how it works, and why it’s an important part of any digital marketing strategy.
Why should you consider PPC?
Pay-per-click (PPC) marketing is an effective way to reach your target audience, increase website traffic, and increase brand awareness. It’s an important tool for businesses of all sizes, from small local businesses to global brands. With PPC, you can reach a highly targeted audience with ads that are tailored to their interests, and you only pay when someone clicks on your ad. This makes PPC a cost-effective way to get more leads, increase sales, and grow your business. PPC also offers quick results and valuable insights into how customers interact with your business. With the right strategy and setup, PPC can be an incredibly powerful marketing tool. If you’re looking to drive more traffic and leads to your website, PPC is an effective way to do it.
The Common Challenges PPC have for a business are?
Many business owners wonder what their PPC strategy entails, how they should go about implementing it, and what the common challenges are. To have a successful PPC strategy, you need to have a thorough understanding of the process. In addition to staying up to date with the constant changes in enhancements regulations, and guidelines to capitalise on opportunities.
Thinking of a PPC Agency Dublin Based?
If you’re reading this, it’s almost a guarantee you’ve heard the term ‘Google AdWords’ or ‘Google Ads’ and are now looking to get started. In order to drive more traffic to your existing website and get more people clicking through to learn more about your business or product, you need an agency, right? After all, what good is having a Google ad account if no one knows about it? Finding a good PPC agency can be tricky as there are so many different factors that need to be looked at before making an agency recommendation. But the two main factors like all business partners should be: Can they do the job? And can I trust this business to have my business’s best interests at heart?
Why Choose Brightside Digital?
Brightside is a digital marketing agency with real expertise that focuses on the needs of businesses. We’re not just another agency that promises results and falls short of delivering. Our team is experienced in what works for your business, no matter its size or industry.
Brightside was founded by digital marketing experts who understand the ins and outs of running a business online. Our services are tailored to meet the specific needs of your company or brand, from SEO to social media marketing, PPC advertising and website design and hosting.
How to optimize PPC?
Google is the king of search and that has helped its advertisers to improve ROAS (Return on Ad Spend). But, for many advertisers, Google PPC can be frustrating. There are a lot of factors that influence how well your ads perform. No matter how good your ad copy or how much you optimize it, if your landing page isn’t relevant or user-friendly, then it will be hard for your ads to perform well. As an advertiser, you want as many people as possible to see your ad so that they also click through and visit your website. To achieve this goal, you need to optimize a variety of different aspects of your advertising campaign such as ad images, keywords and landing pages.
How much to spend on PPC?
Paid social advertising (PPC) is becoming more and more popular. Why? Because it can be the key to reaching new customers, boosting your brand awareness, and building your brand’s presence in the digital world. In other words, it can be a win-win for everyone involved. With that being said, PPC advertising comes with a cost. Many businesses don’t know how much to spend on PPC advertising as they are unsure of the results they can expect. Luckily, we’re here to help!
how to do a PPC audit?
PPC is an extremely demanding advertising format. It is also one of the most rewarding. With success comes scrutiny, and as such, Google has put in place strict policies and guidelines to ensure fair play across its network. A successful PPC campaign requires a lot of attention to detail, and investing in an audit can yield immense benefits. Get in touch to have everything you need to know about running a successful PPC audit.